Faera
Faera is a company that creates running equipment for various types of runners and joggers. The brand takes inspiration for its name from the Old Norse word “fœra”, which means “to move”. For Faera, moving is not only physical, but mental too, with the arrow representing growth in running and outlook. To compliment this theme, bold colors, eye catching designs, and creative patterns energize Faera’s philosophy: “Keep moving to grow”. The “Marathon” illustration highlights these choices:, showing how fennel seeds twist around ruins and culminate into a sprawling pattern.
