Polar Bear
Polar Bear Plunge is an annual ECU event where participants jump into freezing water. This design is meant to capture that exhilarating emotion, while also providing an eye-catching design to attract people to the event.
Products
These were the finalized products used to advertise for the event. The hats and t-shirts were given out to participators in the plunge. Due to printing limitations, the watercolor texture was removed from the t-shirt and hat.
Process
The logo design and moodboard went hand in hand, with the latter used as inspiration for the former’s color and texture. Once the logo design was finalized, a watercolor texture was added to compliment the logo. The tricky part came in the texture’s placement — white had to be added so the text would not be lost.
